Over the last few years, Zara has assembled a corps d’elite of design talent to bolster its fashion-world pedigree, collaborating with longtime industry heavyweights like Stefano Pilati and behind-the-scenes savants like Aaron Levine. As of today, that buzzy Rolodex also includes Willy Chavarria, the SoCal-raised, Mexican-American designer whose vision of Chicano-influenced menswear has never looked more urgent.

VATÍSIMO, the designer’s first collaboration with the Spanish retail giant, is deeply rooted in perennial Chavarria influences—community and camaraderie are never far from his mind—including the singular style of some of the best-dressed men on the planet: his customers.

The Willy Chavarria man, the designer tells GQ, is “someone who leads with humanity. He’s strong, but also vulnerable. He understands style as a form of expression, not status.” So what better way to promote the collaboration than with a telenovela? Directed by Glen Luchford in conjunction with Chavarria himself, the high-drama short film features supermodel Christy Turlington and actor Alberto Guerra quarreling their way through a thorny love quadrangle, decked out in head-to-toe Chavarria throughout, of course.

That’s no mere figure of speech—VATÍSIMO really is a head-to-toe effort, spanning workwear-inspired denim shirts and louche trousers worthy of a vacation south of the border, but also jewelry, accessories, and at least one pair of razzle-dazzle patent leather loafers. Signature Williyisms abound, from broad-shouldered bomber jackets sliced into vests to brawny, zoot suit-adjacent tailoring—all hallmarks of Chavarria’s universe, cinematic or otherwise.

“The zoot suit has always carried a deep cultural and political weight,” Chavarria says. “It represents resistance, identity, and a kind of unapologetic presence taking up space in a world that often tries to minimize you,” Chavarria says. “Fashion moves in cycles, but for me, that makes the zoot suit language even more important. I’m drawn to volume, and to the silhouettes that feel powerful but also human.”

Unlike collaborations composed of a paltry dozen or so designs, Chavarria’s inaugural tie-up with Zara boasts nearly a hundred distinct pieces—enough for a full runway presentation. “From the beginning, it felt important to create something complete,” he says. “My work is about building a world, not just offering individual pieces. To communicate that properly, it needed to feel like a full expression of the brand.”

The full VATÍSIMO collection is available today, March 26, at Zara.com and in select Zara stores around the world.