OpenAI’s Ambitions Just Became Crystal Clear
Sam Altman is done with keyboards and screens. All that swiping and typing and scrolling—too much potential friction between you and ChatGPT. Earlier today, OpenAI announced its intentions to solve this apparent problem. The company is partnering with Jony Ive, the longtime head of design at Apple, who did pioneering work on products such as the iMac G3, the iPod, and, most famously, the iPhone. Together, Altman and Ive say they want to create hardware built specifically for AI software. Everyone, Altman suggested in a highly produced announcement video, could soon have access to a “team of geniuses”—presumably, ChatGPT-style assistants—on a “family of devices.” Such technology “deserves something much better” than today’s laptops, he argued. What that will look like, exactly, he didn’t say, and OpenAI declined my request for comment. But the firm will pay roughly $5 billion to acquire Io, Ive’s start-up, to figure that “something much better” out as Ive takes on “deep design and creative responsibilities” across OpenAI. (Emerson Collective, the majority owner of The Atlantic, is an investor in both …