“I’ve always been the queen of throwing parties,” says Paris Hilton, a week before she’s set to throw a real banger at her and her husband Carter Reum’s house in the Los Angeles neighborhood of Beverly Park. The theme? Y2K. The reason? End of summer. She’ll be DJ’ing, as will DJ BeatBreaker. The Blonds will be making her a custom crystallized teal dress with crystal butterflies and crystal thigh-high boots—“of course with the butterflies, because that’s very Y2K,” she says. And her invitations? Paperless Post, which she designed herself.

Oh yes. Paris Hilton—socialite, reality TV star, and DJ—now has her own line of e-stationery with the online invitation company. They’re pink, sparkly, and at least one envelope lining has cheetah print. Motifs include unicorns, cherries, stars, and, yes, butterflies. “I love being creative, just being an Aquarius. With my ADHD, I am just full of creativity. For my design process, I just started pulling inspiration from everything that I find beautiful. Lots of pink, glitter, and glam and just fonts that I love.”

And most importantly, they’re not meant to be emailed. Instead, most of Hilton’s templates for the company are meant to be sent via text. (Paperless Post calls this option “Flyers” on its website.)

This was of utmost importance to Hilton. Casual texts are how she’s always operated. In the early 2000s, her Kings Road house in the Hollywood Hills was infamous for being the party house of Los Angeles. A night at the Chateau Marmont or Teddy’s at The Roosevelt often ended at Hilton’s house. (It helped that it had its own nightclub.) “ I would just either text people, call them, or we’d be at a club. Then I’d be like, ‘Oh, I’m having an after-party tonight,’” Hilton says. “So it was just like, if you know, you know.”