For fans of The Row or Studio Nicholson, GU Minimal is monochromatic, chic, and mature with faux leather jackets, tailored slacks, and crisp button-ups, each emphasizing quiet design. GU Classic features touches of ‘70s Americana like plaid shirts and flared trousers. Meanwhile, GU Utility fuses workwear-inspired outerwear and gorp-infused cargo pants into an incredible mix that’s ready for any task or hiking trail. If your M.O. leans more toward sportswear or activewear, GU Sports is full of polos, colorful reversible tees, heavy-duty sweats, and more, all influenced by the classic performance gear from the 1980s and ‘90s. Finally, GU Playful emphasizes layering, vivid color palettes, pattern play, and baggy silhouettes.

GU has been around for 20 years, but now it’s prepping for a similarly successful trajectory as its older sibling Uniqlo. With Risso at the helm, it’s looking like they’re right on track.