The First Crop of the New and Improved Sunscreen Formulas Is Finally Here
I’ve been spoiled. After traveling extensively to South Korea over the past few years—including living there for months at a time—I’ve grown accustomed to sunscreen formulas that spread easily and feel like second skin. Frankly, I developed a blind spot when it came to American SPF complaints. Chalky textures, greasy finishes, and white casts that leave you looking like a ghost? It all sounded a touch dramatic… until I ran out of my Korean stash. After months of rotating through American formulas that make me want to wash my face the second I apply them, consider me humbled. Finding a Goldilocks SPF isn’t always so simple stateside—and I get why so many people are reluctant to apply sun protection daily. Fortunately, the American sunscreen aisle is finally getting a refresh that may start to give international formulas a run for their money. It might just appease critics like me, too. In June, the Food and Drug Administration (FDA) added bemotrizinol to its list of permitted sunscreen active ingredients, giving U.S. brands the chance to update …








