MLB players union backs VIP sportsbook marketing ban amid CBA talks
The Major League Baseball Players Association (MLBPA) is open to stopping players from appearing in personalized sportsbook marketing connected with VIP or tier programs. At the same time, it wants MLB to support wider restrictions on some bets tied to events during games. MLBPA General Counsel Jeffrey Perconte outlined that position in an August 24 response to Sen. Richard Blumenthal and Reps. Paul Tonko and Valerie Foushee. The lawmakers had written to the union on August 10 after a personalized Bryce Harper video was reportedly sent to a FanDuel VIP customer struggling with gambling addiction. After Sen. Richard Blumenthal asked MLB, the MLBPA, and FanDuel about "predatory perks" for problem gamblers, the MLBPA has responded. It's open to banning players from "participating in personalized marketing campaigns connected to a VIP or tier program." Letter below: pic.twitter.com/x4ycBHFZfr — Ben Horney (@BenHorney) August 25, 2026 The issue has become part of collective bargaining between MLB and the union, including negotiations over the Sports Betting Policy covering players. The MLBPA believes players should retain opportunities for sportsbook endorsements …
