Los Angeles, CA—June 18, 2026—Today, Penske Media Corporation (PMC) announced the acquisition of Vox Media and its leading brands: VOX Studios, Eater, The Verge, SB Nation, POPSUGAR, The Dodo, Punch, Thrillist and VOX Creative, along with Concert, Vox Media’s premium ad marketplace, and Forte, Vox Media’s first party data platform. PMC was Vox’s largest shareholder prior to the announcement of the deal and acquisition.  

Penske Media has created a new subsidiary “PMX”, which will combine PMC’s existing publishing portfolio, which includes Billboard, Variety, Rolling Stone, WWD, The Hollywood Reporter, Deadline, Robb Report, Sportico, SHE Media, StyleCaster, ARTnews, Art in America, Artforum, FN, IndieWire, VIBE, Billboard Music Charts, BEAUTYINC, and many more with the newly acquired brands: VOX Studios, Eater, The Verge, SB Nation, POPSUGAR, The Dodo, Punch, Thrillist and VOX Creative, totaling over 25 titles in aggregate. The deal cements PMC’s position as the largest publisher in digital media. Collectively, the newly combined portfolio delivers significant scale, reaching hundreds of millions of people every month, producing more than 300 live events each year, and offering best-in-class ad technology.