The decision to use AI to recreate the late Gene Wilder’s voice for a new Netflix series inspired by his portrayal of Willy Wonka has proved to be a controversial one.
On Tuesday, the streaming platform unveiled the trailer for its new reality series Wonka’s The Golden Ticket, inspired by Roald Dahl’s Charlie And The Chocolate Factory and its 1971 film adaptation.
In The Golden Ticket, players compete in a series of games and challenges in a recreation of the chocolate factory from the classic movie musical.
As was revealed in the teaser, the whole thing will be narrated by an AI rendering of Gene Wilder’s voice, which was met with a mixed reception online.
It should be noted that the AI voice was created by ElevenLabs, who were behind a similar recreation of Judy Garland’s voice last year, in collaboration with the Wilder estate.
The late actor’s widow said in a statement: “More than five decades after Gene brought Willy Wonka to life, people of all ages and backgrounds around the world continue to find joy, laughter and inspiration in his performance.
“Gene had a remarkable ability to bring humour, wonder and heart into people’s lives, and that connection has endured for generations. We are delighted that Wonka’s The Golden Ticket celebrates the warmth and imagination that he brought to the role, introducing that magic to a new generation while honouring the fans who have cherished it for decades.”
However, despite Gene’s wife and family having given the project their blessing, it still didn’t sit well with many that AI was being used to recreate his voice a decade after his death
Shit. I was all for this until I read they used AI to recreate Gene Wilder’s voice. Nvm then https://t.co/JkB27xGeJZ
— ✨Hunter B✨(also on 💙☁️ & 📸) (@hntrgurl13) June 30, 2026
i'd be more open to the wonka competition series if they didn't throw gene wilder's voice through an AI machine in the trailer 🥀💔
— clover ♡ (@juicedupberry) July 1, 2026
More inherent lies. No, AI cannot resurrect Gene Wilder. That is not his voice. Waveforms imitating a voice is not the same thing as a voice.
That wasn’t Val Kilmer in that other one. This isn’t Gene. I don’t care what their families say.
The future is bleak, if we let it be. https://t.co/mVwUvPzj1K
— Jonathan Rigg (@RetroJono) June 30, 2026
They lost me at AI.
How dare they use Gene Wilder’s voice for AI after he’s been gone for 10 years. https://t.co/yyVeuKLdCD
— 💕CutieCartoony💕 (@Cutie_Cartoony) June 30, 2026
Nah this is unacceptable and disrespectful to Gene Wilder.
I hope this gets cancelled. Stop using AI. https://t.co/n6f76An335
— Je'lon Alexander, M.A. (@JelonAlexander) June 30, 2026
this is so fucking disrespectful to gene wilder https://t.co/PmQTnkHGJB
— fawnsie 🍊🌌 (@irltoddanderson) June 30, 2026
“Netflix has recreated Gene Wilder's voice for the series with AI.” https://t.co/ibF111uFu9pic.twitter.com/m2QVIqXBYR
— N. (@N28621994) June 30, 2026
Using dead people’s voices through AI is just so creepy.
You’re @netflix. Just hire a voice actor. https://t.co/I0eHDsItOX
— Liam (@AceTrainerLiam) June 30, 2026
A machine may replicate the voice but you can never replicate the nuance and creativity of performing. https://t.co/xlKV4oCf2Q
— Drew Savicki (@DrewSav) June 30, 2026
A sound alike would have been a thousand times better https://t.co/uZGBftg8hF
— Out of Context Simpsons Couch Gags (@OOCCouchGags) June 30, 2026
It's truly the most evil soulless capitalism slop imaginable. Fuck AI. They can't even pretend there's a artistic reason for doing it since this is not a story it's a competition show.
— Smash Trivia John (@SmashTriviaJohn) July 1, 2026
“Netflix has recreated Gene Wilder's voice for the series with AI” https://t.co/1xkIM8ExtPpic.twitter.com/CCLr04PXpH
— Kristi Yamaguccimane (@TheWapplehouse) June 30, 2026
The most interesting thing about the AI voice is that it is so clearly not the real Gene Wilder. Not a monotone, but not him. https://t.co/BqP32Um9lj
— David Poland (@DavidPoland) June 30, 2026
First some idiot used AI on Val Kilmer, now Netflix used AI on the late great Gene Wilder?! God no wonder that AI slop is ruining everything including making the water turn so damn dirty that it's undrinkable https://t.co/dMmrbMgohS
— All That Andy Digger's Jazz (@NoUsername6790) July 1, 2026
>AI Gene Wilder
So this is where we are at. Can’t think of anything new, so they’ll use you as a digital meat suit in whatever way so stupid ass boomers eat it up. https://t.co/dTTb1AkgWQ
— Doc Strangelove (@DocStrangelove2) June 30, 2026
For all of the money this presumably cost, why does the AI recreation of Gene Wilder's voice sound like it's Jimmy Fallon doing a bad impersonation of the iconic Actor? https://t.co/5EwL03OE6W
— Brian Webber (@bwwebber) June 30, 2026
@netflixpic.twitter.com/nV9QEGJgAg
— Mr.Seb (@CS_Seb54) June 30, 2026
HuffPost UK has contacted Netflix for comment.
Willy Wonka was first introduced to the world in the 1964 children’s book Charlie And The Chocolate Factory, and also appeared in Roald Dahl’s follow-up Charlie And The Great Glass Elevator eight years later.
As well as Gene Wilder, the eccentric chocolatier has been portrayed on the big screen by Johnny Depp in 2005’s Charlie And The Chocolate Factory, Douglas Hodge in a 2013 West End stage play and Timothée Chalamet in 2024’s musical origin story Wonka.
