Turning Point CEO Erika Kirk said on TV, “I get sad when I see my husband’s brand of hot sauce, which is now available at your local grocery store.”
The incorrectly attributed quote as written above spread online in November. In the real video clip, which was from December 2025, Kirk said, “What I miss the most, what really just hits me hard, is when I’m in the grocery store and I see his hot sauce. I want to buy it.” Charlie Kirk, who was fatally shot in September 2025, did have a hot sauce company.
In November, social media users claimed that while appearing as a guest on Fox News, Turning Point USA CEO Erika Kirk attempted to promote her late husband’s hot sauce brand, purportedly saying, “It’s the little things. I miss Charlie when I see his hot sauce on the shelf, which is now available at grocery stores everywhere.”
Conservative commentator Charlie Kirk was fatally shot on Sept. 10, 2025, while speaking at a Utah Valley University event in what authorities characterized as a targeted attack.
The above quote spread on multiple platforms (archived). Some posts were accompanied by a video clip of Erika Kirk speaking on Fox News. Others featured only an image of her appearing on the Fox News segment.
We found that Kirk never said the quote spreading online in November. Therefore we’ve rated that the remark was incorrectly attributed to her.
However, Kirk did say something similar on Fox News in December 2025, three months after her husband’s death.
While promoting Charlie Kirk’s posthumous book, “Stop, in the Name of God,” on “Fox & Friends” on Dec. 9, she said (at 7:13):
It’s interesting. What I miss the most, what really just hits me hard, is when I’m in the grocery store and I see his hot sauce. I want to buy it. Or — it’s the little things. You know, his clothes everywhere.
Charlie Kirk did indeed have a small-batch hot sauce company called Kirk’s Hot Sauce, which sold for $8.99 a bottle, according to an archived version of the site, which appeared to be down for maintenance as of this writing.
Some social media users pointed out that the hot sauce appeared to be sold only in one brick-and-mortar store in Florida that therefore it was unlikely Erika Kirk would casually see his hot sauce in the grocery store.
We called Seed to Table Market, the grocery store in Naples, Florida, that the archived hot sauce website listed as its retailer, and a representative said they were still selling Kirk’s Hot Sauce. They could not confirm whether they were the sole retailer.
We reached out to Turning Point USA seeking information about other potential retailers of the hot sauce and will update this story if we receive a response.