Households across the UK are set to get a brand-new 24/7 channel dedicated to one sport — at no extra cost. Virgin Media has confirmed it is adding Tennis Channel to its lineup which will provide fans with live on-court action, exclusive interviews, magazine shows and more.

For those who fancy a trip down memory lane, viewers will also be able to rewatch classic matches and memorable moments from some of tennis’ biggest stages on the channel, including the US Open and Australian Open Grand Slams. Richard Vivian, Director of Programming and Value-Added Services at Virgin Media O2, said the upgrade is set to be a smash hit with tennis-lovers. He said: “Tennis continues to captivate audiences around the world, and this new streaming channel gives our customers even more ways to stay connected to the sport they love.

“Available 24/7 at no extra cost, Virgin TV customers can switch onto live tournaments and exclusive content as well as must-watch tennis content they won’t find anywhere else.”

Virgin Media said the upgrade will be automatically added, with no need for customers to take action.

Viewers can tune in to the new addition, which is only available for Virgin TV360 and Flex customers, by heading to channel 542 via their set-top box.

The Davis Cup, Billie Jean King Cup and ATP Challenger Tour are all set to be shown live on the Tennis Channel, as well as the Ultimate Tennis Showdown (UTS) tournament.

Andy Reif, Senior Vice President International and Programming at Tennis Channel, said: “We’re thrilled to bring world-class tennis coverage to millions of UK fans through this new partnership with Virgin Media O2.

“This marks another milestone in Tennis Channel’s ongoing international growth and reinforces our commitment to delivering the best tennis coverage to fans everywhere.”

The Tennis Channel joins the 40 streaming channels already available on Virgin TV.

Virgin Media said it plans to continue to evolve its offering with additional channels.