All posts tagged: Witch

The Witch by Freida McFadden

The Witch by Freida McFadden

Every night at 3:41 in the morning, the grandfather clock in the parlour at Pemberton stops. A repairman was brought all the way out from town and found nothing wrong with it. The groundskeeper’s wristwatch stops at the same minute. He winds the clock again each morning without comment, the way you would refill a bird feeder. That is the first fact The Witch by Freida McFadden hands you about the house Julia Barlow has just moved into. The novel then spends four hundred pages making the answer worth waiting for. How The Witch by Freida McFadden Works Two narrators, alternating, in chapters mostly three or four pages long. In the present, Julia is twenty-seven, newly laid off from a nonprofit tutoring job, evicted, and driving to northern Massachusetts to help care for a grandmother whose memory is going. Pemberton was built in 1660 and has been in the family since. It has a bear’s head for a door knocker, an attic reached by alternating-tread stairs that her grandmother once told her were built to …

The Book Witch by Meg Shaffer

The Book Witch by Meg Shaffer

There is a specific kind of reader who has, at some point, loved a fictional character so fiercely that closing the book felt like a small grief. Meg Shaffer built an entire novel around that feeling, and the result is one of the stranger, warmer, more genuinely affecting reading experiences of recent years. The Book Witch by Meg Shaffer follows Rainy March, a third-generation Book Witch from Fort Meriwether, Oregon, who protects works of fiction from people who want to erase them from the inside out. She has faced Cthulhu, dodged gangsters in Depression-era Chicago, argued with the ghost of Marley. She carries a magic umbrella, travels with a Russian Blue cat named Koshka, and operates under a strict code of rules. The most important rule: never fall in love with a fictional character. She is already, very much, in love with the Duke of Chicago. The Voice Carries the Whole Book First-person narration lives or dies by the narrator. Rainy March earns her place on the page from the opening line. Her voice is …

Why 2025 was the year of the Etsy witch

Why 2025 was the year of the Etsy witch

Katie Begley needed “some good juju” this summer. Begley, a New York-based content creator and fitness instructor, was waiting to hear back about several big work opportunities, including a potential Little Caesars commercial with Philadelphia Eagles running back Saquon Barkley. So she turned to a figure praised online for offering low-stakes help for the price of a latte: an Etsy witch. “It can’t hurt. I love witches. I love magic. I love all of that,” Begley, 25, recalled thinking at the end of August when she went on the online marketplace known for personalized party swag and vintage clothing. “What’s the downside?” She ultimately bought four spells from a TikTok-approved witch — a soulmate attraction spell, a powerful obsession spell, glamor magic and a wealth and prosperity casting — for $60.76. The next day, Begley got a call that she had booked the commercial starring Barkley. “Of course, my head was like, ‘Oh — it was my witch,’” she said, laughing. Begley shared the story in two TikTok videos, racking up millions of views as …