William Frederick Transcends the “Natural Fiber” Cliches
You expect the latest and greatest in American menswear to emerge from the country’s largest cultural hubs. But William McNicol is a prime example that world-building can happen anywhere. His label, William Frederick, named in homage to his grandfather, has been operating out of Cleveland, Ohio, since 2018. His unisex clothes are defined by organic dyes like coffee and red turnips and produced in small-batches that balance direct-to-consumer access with a modest number of stockists that number close to 20 shops globally. A smaller scale is crucial for McNicol, who can only craft tiny runs of garments like the Studio Pant, made with a midweight, yarn-dyed cotton woven on vintage shuttle looms by Shinchi Orimono in Japan, and the Airport Jacket, made with washed-down linen from Ireland’s Emblem Weavers. But the primary thing that McNicol sells isn’t clothing. It’s a feeling of being transported elsewhere. It makes sense when you visit his studio on East 25th, which is open to the public on a limited basis. “I think it just boils down to, selfishly, extending …






