The VMAs Are Cooked | GQ
In the second of her three acceptance speeches during last night’s MTV Video Music Awards, Madonna remarked that she opened the very first VMAs some 43 years ago and inadvertently distilled the problem with this once-great broadcast. In theory, a Madonna opener in 2026 is a cute and potent callback to consistency and legacy—“mother,” as they say, showing her pop offspring how it’s done. (The special guests in Madonna’s set ranged from Debi Mazar and Fab 5 Freddy to Sabrina Carpenter, Charli xcx and Sombr, a little something for everyone). Two-and-a-half hours later, though, Madonna not only had one of the better performances but netted three of the night’s biggest awards. It’s not that she isn’t deserving, but more that Madonna being the focal point of a show—hosted by… Snoop Dogg—that purports to have its finger on the pulse of What’s Hot Right Now says a lot about what the VMAs have become. The VMAs used to signal the official end of summer like Punxsutawney Phil heralds the end of winter, sending us back to …





