Why Was Soho House Talking Up Art Collection on Eve of Buyout Offer?
Editor’s Note: This story originally appeared in On Balance, the ARTnews newsletter about the art market and beyond. Sign up here to receive it every Wednesday. Usually when you hear about Soho House during Art Basel Miami Beach, it’s because the private members’ club has thrown another swanky party at its Miami Beach location. But last month the spotlight instead fell on the club’s vast art collection. On December 5, Artnet News published a rosy interview with Soho House’s chief art director, Katie Bryan, about how she is populating the company’s 45 international clubs with artists by trading memberships for art. A week later, Artsy published a glossy look at the long history of Soho House’s art collection via a poolside talk with Bryan and others during Art Basel. Related Articles Such glowing press might be unremarkable if it didn’t come at a pivotal moment for Soho House, which first opened in 1995. On December 19 the club announced that it had received a buyout offer valuing it at $1.75 billion. The news came nearly four years after the company went public, …