New York Times adds new strand to bundle with podcast paywall
Picture: The New York Times The New York Times will this month begin drawing its popular podcasts behind its online subscriptions barrier. Listeners will be able to pass through the paywall if they have a New York Times news, All Access or NYT Audio login. And for the first time it will also be possible to purchase an audio-only subscription directly through third-party hosting platforms. New York Times head of subscription growth Ben Cotton told Press Gazette the launch hopes to find revenue in previously untapped audiences – and lure new subscribers into its All Access bundle. “What we’ve seen is that we have millions of listeners who continue to engage with us exclusively on Apple Podcasts or Spotify or another third-party platform,” Cotton said. “We see it as a natural evolution to extend subscription rules and offerings that we started to put in place on our own products to third-party platforms.” Thanks for subscribing. Close The New York Times already has its own paywalled audio app, NYT Audio, which is accessible to anyone with …