Why Every Advertiser Needs a Modern Ad Server
The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient solutions for managing advertising campaigns. Many advertisers refer to a white label ad server as an efficient way for boosting their campaigns. In this article, we will explore ad servers, their main features, and the advertising challenges they help to solve, to highlight the immense value of such technologies for advertisers. What is an Ad Server? First, let’s clarify what an ad server is. It is a technological platform designed to manage, deliver, and monitor digital advertisements. An ad server plays a central role in scheduling, displaying, and tracking ads. It allows companies to boost their advertising campaigns with features like ad rotation, precise targeting, ad optimization, and ad search opportunities. The primary users benefiting from ad servers are publishers, advertisers, ad agencies, and ad networks. With such a solution, they can stay on top of all the advertising efforts by managing and …