EVs cost less than a year ago, but September brought a setback
The Polestar 4 SUV. Source: Polestar New EVs still cost less than they did a year ago, but September brought buyers a double hit: higher prices and smaller discounts. The average transaction price (ATP) paid for a new EV in the US rose to $55,879 in September, according to Kelley Blue Book, a Cox Automotive brand. That’s up about 2.4% from August’s downwardly revised average of $54,574. Compared with September last year, though, EV prices were down 3%. Kelley Blue Book says a stronger mix of more affordable models helped lower the average. So the longer-term picture is improving, even if September wasn’t a great month for bargain hunters. Advertisement – scroll for more content The price premium for an EV over what Kelley Blue Book calls an “ICE+” model was 11% in September. That gap has stayed near 11% throughout 2026, down from an average of nearly 18% in 2025. EV discounts are shrinking Automakers also pulled back on EV incentives. Discounts averaged 11% of the ATP in September – their lowest level this …








