Adobe’s LLM Optimizer puts your brand in gen AI search results
[ad_1] Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more At the Cannes Lions festival on June 16, 2025, Adobe introduced Adobe LLM Optimizer, a new enterprise-grade tool designed to help businesses improve their visibility in generative AI-powered environments. As conversational interfaces like ChatGPT, Gemini, and Claude reshape how consumers search and engage online, Adobe’s new application aims to give brands the ability to understand and influence how they appear in these rapidly evolving digital spaces. Backed by data from Adobe Analytics showing a 3,500% increase in AI-sourced traffic to U.S. retail sites and a 3,200% spike to travel sites between July 2024 and May 2025, Adobe’s move comes at a time when the shift toward generative interfaces is accelerating. These tools are not only changing the mechanics of discovery—they are redefining what it means to be visible and influential online. “The adoption of GenAI-powered chat services is astounding, with massive year-over-year growth,” said Haresh Kumar, senior director of strategy and …