All posts tagged: representation

Twitch Streamer QTCinderella Signs With CAA

Twitch Streamer QTCinderella Signs With CAA

Twitch streamer and YouTube content creator QTCinderella has signed with CAA for representation. QT Cinderella, also known as Blaire, with no surname revealed, in 2021 created the annual Streamer Awards to honor the best performances in live streaming. QT also hosts two podcasts, Wine About It and Fear&, as she performs on emerging platforms where digital audiences increasingly gather and where Hollywood is finding new talent to drive content pipelines. QT’s roots are in event planning and baking, which led to bakealongs, where she gave live online video tutorials on making dessert delicacies. That led to Master Baker, a YouTube baking competition, where QT chatted to her followers, which have grown to over 3 million across social media platforms. In 2025, she surpassed 1 million concurrent live viewers, which accounted for around a third of all viewership on Twitch during peak viewing. That in turn led to sponsors like AT&T, Microsoft, Spotify and HyperX getting behind QT’s Twitch live streaming as her profile in the Influencer Universe grows. She has also worked with major brands …

The Brits are taking representation seriously, but there are three issues that still need fixing

Sign up to Roisin O’Connor’s free weekly newsletter Now Hear This for the inside track on all things music Get our Now Hear This email for free There was a palpable nervousness surrounding this year’s Brit Award nominations – and I mean, no wonder. Just two years after the introduction of genderless categories – a move that was supposed to encourage diversity at an awards show with a history of favouritism towards male pop singers – the 2023 nominations sparked yet another row as it was revealed that all contenders in both the Artist of the Year and International Artist of the Year categories were male. Compared to previous years where the imbalance was there for all to see but glossed over by officials, this year’s Brits organisers seemed determined to address the issue head-on. The Artist of the Year categories were expanded from five nominees to 10, and finally, the R&B category – previously lumped in with pop, meaning actual R&B singers got left out in the cold – was afforded its own space. …