All posts tagged: promote

How Leisure Activities Can Promote You Professionally

How Leisure Activities Can Promote You Professionally

Published by Jenni Sidey

In a competitive economy, consumers and potential employers are faced with a variety of choices. When selecting a product, service, or potential new employee, they look for more than experience; they also value credibility and competence. In perceiving these traits, all of us consider more than credentials; we are influenced by someone’s leisure activities and hobbies as well. Research explains. Reading Beyond the Resume Michelle E. Daniels et al. (2025) investigated the value of accessing and evaluating holistic information about service providers in a piece entitled “What Do You Do Outside of Work?”[i] They found that disclosing leisure activities enhanced perceptions of competence, positively impacting potential consumers. Daniels et al. begin by recognizing that consumers today have access to more holistic and inclusive information about providers they are considering hiring or working with, such as designers and realtors. This information includes not only a professional portfolio, but also how providers spend their free time. Daniels et al. note that while some might think leisure time activities are unrelated to professional ability, they actually found that …

How to Promote Your Comic

How to Promote Your Comic

Published by Jenni Sidey

How do you cut through the constant noise and clutter to grab the attention of the readers who have been waiting for a book like yours? By being as creative with your marketing as you are with writing and illustrating! For example, there’s The Primal of Blood and Bone, a vampire novel printed with “garlic-infused ink.” Less appetizing but just as attention-getting is the variant cover of horror comic Dark Regards printed with the blood of the writer, editor, and publisher. Streaming series The Comic Shop actually released a tie-in comic to promote the show. Coming up with such unique concepts is not always as easy as it sounds, and they’re not always easy to implement. To gain more insight into the process, I spoke with comic book writer Daniel Nayeri and his wife, author Alexandra Davis, about a most unusual promotional campaign they undertook late last year. The graphic novel series Nayeri writes, “The Bizarre Bazaar,” centers on a curio shop filled with strange and dangerous items. It made perfect sense to promote the …

Using CARE to Promote Collaborative Co-Parenting

Using CARE to Promote Collaborative Co-Parenting

Published by Jenni Sidey

C.A.R.E. is an acronym for the mindset necessary to improve your ability to solve problems during a conflict. It can be a conflict with anyone. Of course, most of my clients are co-parents, but C.A.R.E. works with best friends, crotchety bosses, contrary children, as well as an ex with whom you no longer feel you have anything in common. When you are having a disagreement, think C.A.R.E.: C Is for Communication I have worked with thousands of co-parents over the years. Everyone tells me the reason they are there is, “We need to improve our communication. We can’t talk to each other.” Say that in court, and the order becomes “communicate only in writing.” This is done to verify who is the instigator of the disagreements. “Texting okay” is often added to the court order in an effort to allow some sort of parental communication, albeit limited. Texting is convenient, but it is not a communication tool. It’s a notification tool. It’s something you use to tell your co-parent you will be 15 minutes late …