What Will Paramount-Warner Bros. Be Named?
Bigger-is-better studio merger logic goes back in Hollywood nearly as long as the industry has existed. So, too, do eyerolls about such consolidation. In 1933, for instance, comedy troupe the Marx Brothers unveiled the name of their production company, with a characteristic wink, as International Amalgamated Consolidated Affiliated World Wide Film Productions Company Incorporated, of North Dakota. That name makes saying aloud “Paramount Skydance Warner Bros. Discovery” seem like almost like a breeze after the final ink is dry on David Ellison’s $111 billion merger. But, for this day and age, even five words — a mashup of two century-old studio names on each side of an upstart new media company, with a cable channel tacked on at the end — seem like too much. That’s the dilemma facing Team Ellison: What does he name a company that just seemingly vacuumed up half of Hollywood? The title for what up until now has been deemed WarnerMount, which tellingly leads with the acquired studio, or ParaBros, which is more of a nod to the optics of …









