When I first learned of a new and highly anticipated book titled Meat by Good Food Institute founder and president Bruce Friedrich, I couldn’t wait to read it. I’m thrilled I did, and my learning curve was vertical in this page-turning work that “offers a hopeful and rigorously researched exploration of how science, policy, and industry can work together to satisfy the world’s soaring demand for meat, while building a healthier and more sustainable world.” There is nothing “radical” about what likely will become a classic, one that is already endorsed by experts in global hunger, global health, climate change, and food security. Bruce’s book comes highly recommended by Nobel Laureate in economics Michael Kremer, father of synthetic biology George Church, nutrition expert Michael Greger, and Jane Goodall, who wrote: “Please read this book: it is engaging, informative, and gives us hope for a kinder future.” There is also an important psychological aspect associated with a change in diet for both humans and nonhumans. As people form the mindset for understanding how accessible, affordable, economical, …