A masterpiece of PR spin
Secrets of the Bayeux Tapestry: Inside the Museum is on Monday at 9pm on BBC Two. Add it to your watchlist The Norman Conquest was straightforward: William the Conqueror invaded from Normandy and won the Battle of Hastings. His opponent, King Harold of England, died on the battlefield with an arrow in his eye, and that was that – the Normans were in charge. Game over. At least that’s what the Bayeux Tapestry – freshly arrived in Britain for the first time in almost 1,000 years – wants us to think. If you’re not a keen history enthusiast, that’s probably the thrust of what you know about 1066. It’s the most famous date in English history and it’s a memorably simple story. The Tapestry’s designer – the identity of that individual is unknown – has most of us believe that the Conquest was a case of one warrior lord defeating another. In that sense, it follows a modern maxim of PR: take one clear, core message and stick to it like glue. You might imagine, …

