All posts tagged: marketing

Navigating Holiday Marketing With ADHD

Navigating Holiday Marketing With ADHD

Published by skeptic

The holiday season is here, and with it comes the tidal wave of holiday marketing — Black Friday deals, flash sales, and ads promising the perfect gift. For many, it’s overwhelming, but for ADHDers, these tactics can hit particularly hard. Why? Marketers are experts at triggering the emotional and impulsive drives in our brains, and the way ADHD brains process urgency, emotion, and novelty can create a perfect storm during this time of year. Let’s break down why holiday marketing hits ADHD brains so hard — and explore some strategies to help you regain control, without losing the joy (or the dopamine) of the season. Why ADHD Brains Are More Vulnerable to Holiday Marketing Marketers have mastered the art of persuasion by tapping directly into psychological principles that drive behavior. Tactics like scarcity messaging, emotional appeals, and frictionless shopping are designed to make buying feel urgent, effortless, and rewarding. For ADHD brains, which tend to be wired for impulsivity, novelty-seeking, and emotional intensity, we are particularly vulnerable to these strategies. Here’s how these common marketing …

What Hamster Kombat is teaching us about game marketing | The DeanBeat

What Hamster Kombat is teaching us about game marketing | The DeanBeat

Published by skeptic

GamesBeat Next is connecting the next generation of video game leaders. And you can join us, coming up October 28th and 29th in San Francisco! Take advantage of our buy one, get one free pass offer. Sale ends this Friday, August 16th. Join us by registering here.  Game marketing is changing, thanks to Hamster Kombat, a tapping mini-game on Telegram that has been downloaded more than 300 million times since March. It took only 73 days for Hamster Kombat to reach its first 100 million users. Traditional marketing tactics are losing their power when it comes to attracting the attention of target audiences, said Tavia Wong, chief marketing officer at Credbull, a small private credit company in Asia with a dozen employees. The age of the viral game is back, at least on one platform. And many are starting to copy the formula like PiP World, Bondex, Gamee and Liithos. In an interview with GamesBeat, she said that Web3 tap-and-earn games like Hamster Kombat are the unexpected inspiration for marketing professionals, and she believes every …

Forget about prompt engineering, Typeface Arc uses AI agent approach to power marketing campaigns

Forget about prompt engineering, Typeface Arc uses AI agent approach to power marketing campaigns

Published by skeptic

Discover how companies are responsibly integrating AI in production. This invite-only event in SF will explore the intersection of technology and business. Find out how you can attend here. In the generative AI era, organizations have generally been using prompts at each step of a content generation process. AI startup Typeface thinks there is a better way. The San Francisco based startup launched in 2023, with a goal of enabling highly customized, on-brand generative AI content. Typeface has built out integrations with multiple vendors including Microsoft and Google for its technology, to help organizations with marketing workflows.  Today the company is going a step further with the launch of its Typeface Arc technology. The vision behind Typeface Arc is to enable a user to state a high-level marketing objective and then have the system automatically plan and generate all the assets. Those assets could include emails, images and notifications that are all connected to execute a true connected story arc to engage customers. “It’s not that exciting to sit there typing one prompt at a …

High School Student Researches Real-Life Marketing

High School Student Researches Real-Life Marketing

Published by skeptic

Jessica Weiller (jweiller)/Unsplash, used with permission This is the second post in a series. What if high school students could conduct methodical research on important questions like graduate students and researchers do? Well, as the students at Laguna Beach High School (LBHS) are demonstrating, they can. In Part I of this series I interviewed Jun Shen, the passionate teacher and edtech coordinator who runs LBHS’s Authentic Exploratory Research (AER) Program. AER is an independent research course inspired by Palo Alto Unified School District’s Advanced Authentic Research program. The program pairs students with adult mentors (such as LBUSD staff, industry experts, and academics) who assist the teens in researching their own big questions in fields of their choice. Shen’s explanation of how the AER program works, combined with students’ input through the rest of this interview series, lets us glimpse some of the different ways students can use the program to pursue individual passions, as well as how other educators can implement such a program. LBHS student Aryana Mohajerian was the first to give us an …

How marketing classes can rescue ‘ugly produce’ from becoming food waste

How marketing classes can rescue ‘ugly produce’ from becoming food waste

Published by skeptic

Indeed, some estimates suggest that approximately 40% of fruits and vegetables never even leave farms. Much of it gets rejected by wholesalers and retailers based on irregularities in weight, size or shape. This desire for cosmetically appealing food also extends to consumers, as we often prefer picture-perfect produce. Unsurprisingly, this wanton waste takes a significant environmental toll, with an estimated 8-10% of global greenhouse gas emissions tied to unconsumed food.   Showing ugly produce some love Some companies have taken strides to counter food waste. A prominent example in the United States is Misfits Market, which launched in 2018. By buying misshapen and ugly produce and reselling it at discount prices in subscription boxes, Misfits Market has grown into a billion-dollar business. Closer to home, Loblaw Companies’ “naturally imperfect” line offers visually unappealing produce at lower prices, while newcomers such as Montréal-based Food Hero are developing apps to reduce a different but persistent form of waste by helping customers find deals on food approaching its best-by date. Despite such encouraging efforts, there’s still a lot …

Glen Powell Credits Sydney Sweeney for Anyone But You Marketing Strategy

Glen Powell Credits Sydney Sweeney for Anyone But You Marketing Strategy

Published by Sam

Glen Powell is giving credit where credit is due regarding his Anyone But You co-star Sydney Sweeney. In a recent interview with The New York Times, the actor praised the Euphoria star for the role she played in the movie’s marketing strategy to help it become a rom-com genre hit. Sweeney also served as an executive producer on the project. “The two things that you have to sell a rom-com are fun and chemistry. Sydney and I have a ton of fun together, and we have a ton of effortless chemistry,” Powell explained. “That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit — and it worked wonderfully. Sydney is very smart.” Anyone But You‘s marketing campaign, which heavily contributed to its box office success, included romantic photos of the film’s leads, longing gazes between the duo on red carpets, flirtatious moments in interviews and viral TikTok videos. Powell and his long-term girlfriend reportedly splitting during the film’s press tour also contributed to romance …

Midlands digital marketing agency experiences rapid growth

Midlands digital marketing agency experiences rapid growth

Published by skeptic

Digital marketing agency, Sherbet Donkey, has strengthened its team with the appointment of six new recruits. The appointments come after a strong Q1 for the agency, based in Bromsgrove in Worcestershire. with plans to recruit a further three positions in the coming weeks. Since 2021, Sherbet Donkey has worked with over 140 clients, providing them with bespoke marketing plans, website design and development, SEO and branding. Loki Hinton-Bowen, Co-Founder of Sherbet Donkey, said: “Our aims and ambitions here at Sherbet Donkey are constantly evolving. “We aim to have 60 staff members so we can expand our services further, with the aim of adding PPC to our growing list of services by the end of 2024. “With this goal, we are going to have to move our headquarters to bigger premises. “So, we are on the lookout for a new home that can accommodate our amazing team!” Source link

Meghan Markle pivots ‘domestic’ in ‘marketing ploy’ | Royal | News

Meghan Markle pivots ‘domestic’ in ‘marketing ploy’ | Royal | News

Published by skeptic

Meghan Markle has been warned that royal watchers can “see through” her latest rebrand as nothing more than a “marketing ploy”, according to a royal expert. Mail on Sunday Editor at Large Charlotte Griffiths weighed in on Meghan Markle’s pivot from “feminist” to “domestic” as the Duchess of Sussex tries her hand at starting a lifestyle brand focused on cooking She said: “She’s supposed to be a feminist ok but she has a rebranding in America – she’s Ms ‘I make jam from my grandmother’s recipe and I cook and I garden I value friendship’. It’s actually a very domestic-style rebranding for her. So that’s why I think she’s come up with the strawberry jam thing.” Meghan Markle recently soft-launched her new lifestyle brand America Riviera Orchard with an Instagram page, the Duchess also sent out 50 jars of homemade strawberry jam to VIPs ahead of the full launch. However, some have slammed the new launch with co-host of the Mail’s The Reaction Andrew Pierce branding the jam “naff”. Speaking on the show, Griffiths added: …

3 marketing myths the supplement industry wants you to swallow

3 marketing myths the supplement industry wants you to swallow

Published by skeptic

This article was originally featured on The Conversation. Americans seem to have quite a positive view of dietary supplements. According to a 2023 survey, 74% of U.S. adults take vitamins, prebiotics and the like. The business of supplements is booming, and with all the hype around them, it’s easy to forget what they actually are: substances that can powerfully affect the body and your health, yet aren’t regulated like drugs are. They’re regulated more like food. Thanks in large part to a 1994 law, the Food and Drug Administration is essentially toothless when it comes to supplements. As the agency acknowledges: “FDA does not have the authority to approve dietary supplements before they are marketed. Companies can sell supplements without going through any sort of approval process, or even having to share safety evidence.” As a research faculty member in graduate medical education, I’m responsible for teaching resident physicians how to understand and critically engage with health research. I also write about health, wellness and supplements for a broader audience. As a result, I spend a lot of time thinking about supplements. It’s important to …

Troop-Starved Ukrainian Brigades Turn to Marketing to Attract Recruits

Troop-Starved Ukrainian Brigades Turn to Marketing to Attract Recruits

Published by Sam

Skyscraper-sized billboards show assault troops in battle gear emerging from a ball of flames. On street posters, soldiers urge passers-by to enlist, proclaiming that “victory is in your hands.” Take a seat on a high-speed train and chances are high that a television will be advertising jobs for drone operators. Slick recruiting campaigns brimming with nationalist fervor have become ubiquitous in Kyiv, the capital, and other Ukrainian cities in recent months. They are perhaps the most visible sign of a push to replenish Ukrainian troops depleted by more than two years of a brutal war — an effort that experts and officials say is crucial for fending off relentless Russian attacks. But most of the campaigns are not the work of the country’s political and military leadership. They are the initiatives of troop-starved brigades that have taken matters into their own hands, shunning an official mobilization system that they say is dysfunctional, often drafting people who are unfit and unwilling to fight. “These campaigns are much more effective because we’re getting exactly the people we …