UK to Boost Culture and Economy by Launching Soft Power Council
The UK government has recruited Tristram Hunt, the director of the Victoria and Albert Museum, and Peter Bazalgette, the chair and pro-chancellor of the Royal College of Art, to boost the country’s global soft power. They will sit on a new 26-member advisory council–coined the Soft Power Council–which the government said brings together “soft power and foreign policy experts to champion a new, hard-nosed approach to soft power.” “The newly established council will identify opportunities across the sectors and industries represented where closer working with government can advance our broader growth and security objectives,” the Labour government said in a statement. “It will drive greater impact through government campaigns and a systematic approach to the global foreign policy, cultural and sporting calendars.” Ewan Venters, the ex-chief executive of Artfarm, the hospitality group set up by mega-gallery Hauser & Wirth, and Roland Rudd, who chairs Tate’s board of trustees, are also on the council. It will meet four times a year to develop a “forward plan for government campaigns that promote the UK image and offer to the …