Moncler’s Alpine Rotation? Cher, Grace Jones, and JENNIE
Moncler’s Re/Icons line was already doing the most this year. Not content to stick to the usual routine of modern spins on classic jackets from decades past, it expanded into its first-ever ready-to-wear line (titanium-and-leather sunglasses included), released a physical lookbook stacked with archival imagery, and even announced plans to work on a feature film with director Daniele Vicari. Then came Cher… and Grace Jones… and JENNIE. To say the 2026 Re/Icons campaign leaned into the “icons” bit undersells this megawatt triple bill. Moncler knows its way around a superstar photoshoot, but this feels especially major (though maybe it’s because this is a dream diva rotation for a certain kind of millennial gay man). Shot by Gabriel Moses, the campaign is inspired by old images of mountaineer Lionel Terray, one of the many outdoor pioneers Moncler has outfitted over the decades. The ads place each star at the center of a crowd in the revamped jackets. Cher wears the 2009-era Himalaya and the ’80s Verone. Grace Jones wears a purple take on the 1954 Karakorum. …





