Polestar confirms Formula 2030 concept previewing next Polestar 2 and 7
Polestar has confirmed a new concept car, the Formula 2030, and it’s the clearest look yet at where the Swedish EV brand’s design is headed. The concept previews styling that will show up on the next Polestar 2, due in 2027, and the Polestar 7 compact SUV coming in 2028. It’s also the design centerpiece of a broader strategy the company is pitching to investors around one goal: getting to profit. A bold evolution, not a redesign The Formula 2030 is the first full design statement from Philipp Romers, who took over as Polestar’s head of design in 2024 after arriving from Audi and replacing Maximilian Missoni. Romers isn’t tearing up the playbook. “It was obvious we needed a bold evolution not revolution of what came before,” he said, pointing to the “Dual Blade” headlights that stay front and center on the concept so it “remains recognizably a Polestar.” The Formula 2030 previews the design of the next Polestar 2 and Polestar 7. Source: Polestar You can see it in the images. The front end …







