All posts tagged: Facebook

Facebook’s failed attempt to appeal to teens has quietly closed its doors

Facebook’s latest attempt to appeal to teens has quietly closed its doors. The social media platform’s Lifestage app (so unsuccessful that this is probably the first time you’ve heard of it) was launched a little under a year ago to resounding apathy and has struggled ever since. Yet, as is Silicon Valley’s way, Facebook has rapidly followed the failure of one venture with the launch of another one by unveiling a new video streaming service. Facebook Watch will host series of live and pre-recorded short-form videos, including some original, professionally made content, in a move that will allow the platform to more directly compete with the likes of YouTube, Netflix and traditional TV channels. Lifestage was just one of a long series of attempts by Facebook to stem the tide of young people increasingly interacting across multiple platforms. With Watch, the company seems to have changed tack from this focus on retaining young people, instead targeting a much wider user base. Perhaps Facebook has learnt that it will simply never be cool –, but that …