How Drug Cartels Took Over Social Media
The corpses started appearing in the early 2000s, hanging from overpasses with threats scrawled on their shirts. Everyone in Mexico knew that drug cartels were murdering people, but they rarely made such a show of it. Then, in 2005, a kingpin named Edgar Valdez Villarreal (a.k.a. “La Barbie”) ramped up the exhibitionism, posting a video online of his gang torturing and murdering its rivals. My stepbrother, a telenovela actor, agreed to play Valdez in a biopic; the film turned out to be written and financed by La Barbie himself, who often wandered the set. Two decades later, I realize that these grim spectacles were the beginning of a trend: Cartels are influencers now. They have converted their criminality into a commodity, broadcasting with impunity while law enforcement and social-media platforms struggle to rein them in. On TikTok, drug traffickers filmed themselves fleeing from customs agents in a high-speed boat chase, garnering millions of likes. Some content is less Miami Vice and more cottagecore: farmers harvesting poppy seeds, for instance. Keep scrolling and you might find …