.jpg?itok=W9dq9r1n&w=1200&resize=1200,0&ssl=1 "Commentary: In sharing acts of kindness on social media, there’s a fine line between inspiring and exploitative")
Commentary: In sharing acts of kindness on social media, there’s a fine line between inspiring and exploitative
When citizens are made aware that many people in society are doing good for others, it can also contribute towards normalising charitable attitudes and actions. More people can be spurred to proactively do good, rather than remain passive bystanders. But when it comes to doing good, there is a risk of exploiting the plight of beneficiaries. When we turn human vulnerabilities and struggles into “content” for public consumption, there is a danger of repeating what showman Sam Torr did in the late 19th century to John Merrick – better known as the Elephant Man – whose physical deformity was put on display to shock and entertain audiences for Torr’s profit. In the same way, when the act of helping people in need is carried out with the aim of increasing one’s wealth or influence by garnering more views or followers, the act is no longer charitable or philanthropic. It degenerates into the performative – a showcase not to bring attention to real causes in need of aid and attention, but to the …
