Cinnabon breaks up with “The Bachelorette”
Not long ago, Cinnabon was ready to capitalize on what should have been reality TV star Taylor Frankie Paul’s sweetest season. The MomTok influencer had already risen to fame as a central cast member on Hulu’s “The Secret Lives of Mormon Wives.” Her imminent debut on “The Bachelorette” is set to make Paul a household name. Meanwhile, the cinnamon roll chain offered a pair of roses: First, it launched Swirled Soda on Mar. 9, inspired by the viral “dirty soda” trend popularized by the Hulu hit. Along with that, Cinnabon offered a “Mormon Wives”-themed cup sleeve and limited-time “Bachelorette”-branded packaging for its CinnaPacks®. But recently surfaced domestic violence allegations involving Paul and her ex-boyfriend, Dakota Mortensen, have led Cinnabon to pull the plug on both partnerships. “Recent developments and allegations surrounding the lead cast member [Paul] led us to reassess this collaboration as it no longer aligns with our brand values,” a company spokesperson told Entertainment Weekly in a statement. Nevertheless, the announcement went on to invite fans to “grab their favorite Cinnabon pairing” and …
