You are trying to convince someone — your friend, a client, your spouse — to take some action or change their belief, and you have lots of supporting arguments to make. Should you simply pile on all of the arguments in favor of your position? Or, would the other person think that you were “trying too hard” and be turned off by all of your arguments? More traditional research suggests that having more arguments makes you more persuasive. A very recent study, however, suggests that it’s more complicated than that. While using more arguments in a persuasion attempt may make you look more like an expert, presenting a lot of arguments may also make the target person skeptical about your intentions. They may wonder, does this person have ulterior motives and is just trying to “sell” me on this? A series of recent studies (Bergman et al., 2025) explored these factors and has contested the general belief that more arguments are more persuasive. In these experiments, people were given varying numbers of arguments (1, 3, …