The PR agency, the publishers and the disappearing lottery winners
[ad_1] Questions have been raised over the authenticity of lottery winners who have featured widely in national media news stories provided to publishers by a PR firm on behalf of a casino website. PR agency Signal the News threatened Press Gazette with an injunction if we published even a partial screenshot of stories arising from its work which have appeared in the Daily Mail, Metro, Daily Mirror, Daily Express, The Sun and elsewhere. The warning notes: “We will also notify your infrastructure providers, Fastly, Inc. and Pantheon, requiring immediate removal of the infringing content. “Please be advised that publishing our images after receiving this notice removes any defence of innocent infringement and significantly increases your liability under the Copyright, Designs and Patents Act 1988.” So Press Gazette will merely share links to the stories in question and let readers draw their own conclusions. Several widely covered news stories in late April this year featured people who claimed to have won prizes on either lottery draws or scratch cards, and then lost the ticket. Mark and …