It’s a big day for Beyoncé fans – not only is the music icon turning 45 on Friday, but she’s also celebrating the re-release of her sophomore album B’Day, released 20 years ago this week.
To mark the occasion, Beyoncé has added some limited edition items to her official merch store, with one item in particular really catching the Hive’s attention.
You see, the Crazy In Love singer is currently selling what she’s called her “Bey Keeper Collector’s Box”, a wooden crate designed specifically to “house and display your Beyoncé vinyl collection”.
If you want to get your hands on the limited edition piece, only 500 of which are up for grabs, it’ll set you back a whopping $948.01 (that’s around £701, although they’re actually going for £712 on her UK store).
As you’d imagine, this h has already raised eyebrows among her fans on social media…
which one of you is gonna be stupid enough to buy this 😭 pic.twitter.com/92CWsyYaap
— roni (@GETMEBODlED) September 4, 2026
beyoncé out here selling an empty wooden box for $1000💀 https://t.co/27QZ2IOuvS
— callum🫧 (@cqllumswift) September 4, 2026
Beyoncé is charging $950 for an empty wooden crate 😭 pic.twitter.com/AtTtoYbPi5
— ⭐️AMANI (@amanialexandor) September 4, 2026
HAPPY BIRTHDAY BEYONCE BUT NOBODY BUYING THAT WOOD BOX TF pic.twitter.com/aIsCg28Ybr
— papi 9-1-1 🖤🤍🦇🌒🩸 (@joshforrealz) September 4, 2026
& THEN has the NERVE to charge $60.50 for shipping.. Beyonce can choke atp $1,079 for a wooden box I can get from Michael’s for $30 ?? Yeah ma’am… https://t.co/mDYu3EL6mD
— Ryan (@Rkenneth_97) September 4, 2026
An empty box for basically $1,000 when including shipping and handling.
“Vinyls not included”
Now @Beyonce… pic.twitter.com/0ugW28tm7vpic.twitter.com/eI7BA1c3gE
— Question For The Culture (@Nightshawn101) September 4, 2026
I can’t get over the $900 wooden box that’s mind you, EMPTY!! Beyoncé…gurl.
— HannahShips🦋ミ☆ (@hannahsgroove) September 4, 2026
$948.01 for a box and the vinyl aren’t even included… Beyoncé what we doing girl 😭 pic.twitter.com/GTYHu6EOMT
— Madison 📸 (@35mmadi) September 4, 2026
Me playing in my $900 Beyoncé box pic.twitter.com/0OapLOvIOA
— Taylor Gray (@offtaylorgray) September 4, 2026
at $950 for a wooden box beyonce better hand signs it, hand delivers to me with some actual beehives and honey in it too cuz WTF 😭😭 pic.twitter.com/tM7puOHmbh
— vik (@vinylswift89) September 4, 2026
For a whopping $948.01, she better be in this box & perform the WHOLE Beyoncè Experience tour in my living room…. https://t.co/FFoVS6yE5f
— HeyTonyTV (@TheHeyTonyTV) September 4, 2026
It should be noted, though, that Bey’s $948.01 price tag isn’t a figure plucked from thin air.
The numbers actually correspond with Beyoncé’s birthday (written out the American way, obviously), as she declares during the spoken-word intro of the B’Day cut Get Me Bodied.
She literally made the price her fuckin birthday lmao
$948.01 pic.twitter.com/IZ9J4xYLY4
— jour (@jourdanzz) September 4, 2026
this bee lady is charging $948.01 for…a box. no vinyls. just the box. using her birthday as a price tag.
😭 she NEVER ceases playing games omg #BDAY20pic.twitter.com/V7qJgyNbjD
— DE'RON 🌞 (@deronworld) September 4, 2026
you think you're hilarious pricing this WOODEN BOX after your birthday @Beyoncepic.twitter.com/G2NwJvZjZm
— . (@foolee_coolee) September 4, 2026
Beyoncé is estimated to be one of the wealthiest women in the music industry, with Forbes estimating as recently as 2026 that she holds billionaire status.
Her Cowboy Carter world tour was estimated to be the highest-grossing of 2025, while her Renaissance shows two years earlier put that particular concert tour among the highest-grossing of all time.
In addition to the recent B’Day re-release, fans are now eagerly awaiting the third instalment in Beyoncé’s previously-teased three-act musical project, which began with the dance-centric Renaissance and continued with the country-inspired Cowboy Carter.
Fans have speculated that the third album in the trilogy will take inspiration from rock music, a genre she’s previously dabbled with on songs like Don’t Hurt Yourself, and her past collaborations with legends of the genre like Tina Turner and Prince.
