Microsoft’s generative search engine weds something new, something old
Microsoft Microsoft has been a major player in the AI race and one of the first companies to unveil a chatbot that’s a worthy ChatGPT competitor — Copilot. Now, the company is returning its attention to the project that started it all: the Bing search engine. On Wednesday, Microsoft unveiled a new generative search experience that combines the conversational responses facilitated by generative AI with a search engine results page found in traditional search engines. Also: OpenAI launches SearchGPT – here’s what it can do and how to access it For example, in the demo below, a user asks, “What is Spaghetti Western?” Bing provides a conversational response with links to sites, and on the right, users can view the traditional search results, scrolling through them as they typically would. I’m excited to share an early look at Bing’s new generative search experience. It combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout. This is another meaningful step forward in our evolution of AI-powered …