The MacRumors Show: Samsung’s 2025 Challenge to Apple
The MacRumors Show is back for 2025! On this week’s episode, we look at how Samsung’s latest announcements challenge Apple. Samsung this week announced the Galaxy S25, the Galaxy S25+, and the top-of-the-line Galaxy S25 Ultra. The new devices will directly compete with Apple’s iPhone 16 and upcoming iPhone 17 lineup. Similar to the iPhone 16, AI is a major focus for the S25 lineup, with Samsung touting a new “Personal Data Engine” with a Dynamic Island-like “Now Bar” with a “Now Brief” that guides users through their day, Circle to Search, generative photo editing, context-aware searches with suggested actions, improved natural language understanding, third-party integrations via Gemini, Portrait Studio, and more. Samsung also previewed the all-new “Galaxy S25 Edge,” a super-thin variant of the S25 set to launch in the first half of 2025. It appears to be positioned as a direct rival to Apple’s upcoming “iPhone 17 Air,” which is expected to be the thinnest iPhone ever at just 6mm and a radical departure from previous devices with a 6.6-inch display with ProMotion, …