All posts tagged: Tech companies

Tech companies want to detect your emotions and expressions, but users are not happy

As revealed in a patent filing, Facebook is interested in using webcams and smartphone cameras to read our emotions, and track expressions and reactions. The idea is that by understanding emotional behaviour, Facebook can show us more of what we react positively to in our Facebook news feeds and less of what we do not – whether that’s friends’ holiday photos, or advertisements. This might appear innocuous, but consider some of the detail. In addition to smiles, joy, amazement, surprise, humour and excitement, the patent also lists negative emotions. Possibly being read for signs of disappointment, confusion, indifference, boredom, anger, pain and depression is neither innocent, nor fun. In fact, Facebook is no stranger to using data about emotions. Some readers might remember the furore when Facebook secretly tweaked user’s news feeds to understand “emotional contagion”. This meant that when users logged into their Facebook pages, some were shown content in their news feeds with a greater number of positive words and others were shown content deemed as sadder than average. This changed the emotional …