All posts tagged: Squarespace

Martin Scorsese’s Squarespace Super Bowl Ad Wants You to Put Down Your Phone

Martin Scorsese’s Squarespace Super Bowl Ad Wants You to Put Down Your Phone

[ad_1] Even on Zoom, Martin Scorsese knows how to frame the shot. Ostensibly he’s dialed in to talk about his new Super Bowl ad for Squarespace, but as he’s settling in, he adjusts the iPad he’s calling from to make sure his face is framed perfectly by the bookshelves behind him. It’s not so much vanity as a desire to take digital communication seriously. Scorsese’s Super Bowl spot is a punchy, humorous riff about what would happen if extraterrestrials came to Earth and couldn’t get humanity’s attention because everyone is lost in their phones. It’s funny, but also something Scorsese thinks about. At 81, he says, he remembers the transition from radio to television to film and puts a lot of thought into how people from every generation consume visual media. Including, now, on TikTok. Late last year, the legendary filmmaker—who recently received his 10th Best Director Oscar nomination, for Killers of the Flower Moon—went viral when his daughter Francesca Scorsese started posted a video of her dad on the video-sharing app learning slang. He …