All posts tagged: sponsorship

US Olympic Committee Strikes Sponsorship Deal to Help Athletes Get Degrees After They Retire

US Olympic Committee Strikes Sponsorship Deal to Help Athletes Get Degrees After They Retire

NEW YORK (AP) — American Olympic athletes have a new place to turn to lock down college degrees and other skills for life after sports thanks to a partnership U.S. Olympic leaders announced Tuesday with the Denver-based education company Guild. The deal between Guild, organizers of the 2028 Los Angeles Olympics and the U.S. Olympic and Paralympic Committee is designed to help the Olympic organizations fulfill commitments to help athletes begin the next chapters of their lives after retirement. Guild says it has more than 250 offerings on its online platform for U.S. athletes, including opportunities for undergraduate and graduate programs, certification programs and career counseling. “You’d be hard-pressed to think that someone’s going to go in there and not find something that works for them,” said Carrie White, the USOPC’s vice president of athlete development and engagement. White said in a recent survey of 5,000 Olympic and Paralympic alumni, around 60% of athletes who were 39 and younger said they needed help with career and professional development. She said within days of the program’s …

EPL team Aston Vila agree sponsorship with Betano sportsbook

EPL team Aston Vila agree sponsorship with Betano sportsbook

Betano the Greek sportsbook operator has reportedly signed a new deal with Premier League outfit Aston Villa. The soccer side penned the deal according to an article exclusive via the UK newspaper The Telegraph. Aston Villa and Betano deal The deal is rumored to be the biggest sponsor to be emblazoned on the jerseys of the Birmingham Premier League team. Coming in at £40m ($50.4m) they will wear the Mediterranean parlay site’s logo and branding across the 2024/25 and 2025/26 Premier League seasons. The new sports betting sponsor will be in place for a brand-new kit deal with Adidas that the Aston Villa faithful will flock to in droves. They are leaving behind the current sponsor Castore for the world-renowned Three Stripes created by Adi Dassler. Betano has deals with Portuguese clubs FC Porto and Sporting Lisbon, as well as Brazilian teams Atletico Miniero and Fluminense. The Brummy side are battling for a place in the Champions League next season. This is the top European competition that all sides want to be a part of …

Semafor extends Microsoft sponsorship with global election hub

Semafor extends Microsoft sponsorship with global election hub

A graphic promoting Semafor’s new Microsoft-sponsored Global Election Hub. Picture: Semafor Semafor has launched a Microsoft-sponsored “Global Election Hub” to cover the numerous votes happening around the world in 2024. The product’s announcement comes soon after Semafor rolled out a new “Insights” story format, also supported by Microsoft, which uses generative AI to find additional angles on news stories the newsroom might otherwise have missed. More than 50 countries representing more than two billion people are expected to go to the polls in 2024.  Semafor’s Global Election Hub: ‘What readers are looking for these days is actually human editorial judgement’ Semafor said in a release on Monday that the Global Election Hub “will track critical races, highlight electoral trends and ballot updates, and provide deep context”, as well as a daily “hotlist” spotlighting “the most consequential elections happening across the globe, eschewing numerical jargon and two dimensional data coverage”. The page will round up stories Semafor publishes on the election races – many of which will be written using Insights – with the goal of …

Superdry heads to the fast lane with Formula E sponsorship

Superdry heads to the fast lane with Formula E sponsorship

Envision Racing has announced a multi-year partnership with Cheltenham-headquartered fashion brand Superdry, beginning from Season 10 of the FIA Formula E World Championship. Superdry will supply the World Champions team kit with a 10-piece exclusive capsule range of high-performance products. The two brands will collaborate on their shared missions around sustainability, leveraging the unique opportunity to showcase that more considered choices can be both fashionable and an aspirational statement of intent. Superdry is on a journey to transform the world of fashion, working to minimise its environmental impact. By partnering with Silverstone-based Envision Racing, Superdry says it is putting a stake in the ground, and committing to make fashion a statement for good, in a partnership that will allow both brands to collaborate and learn from each other, while driving impactful change within their respective fields. The kit created by Superdry includes product made from sustainable materials, including Organic Cotton shirts that preserves soil and reduces water consumption. The kit will be worn by the Envision Racing team as they set out to defend their …

UK asbestos firm owners ‘whitewashing reputation’ with All Blacks sponsorship | Cancer

The owners of a company that was one of the UK’s biggest manufacturers of asbestos have been accused of whitewashing their reputation by spending tens of millions of pounds on sponsoring the All Blacks rugby team while rejecting pleas for a £10m donation towards cancer research. Altrad, the parent company of Cape Asbestos, has resisted calls from the Asbestos Victims Support Groups Forum UK (AVSGF) for a £10m contribution to mesothelioma research in light of its legacy, which the all-party parliamentary group (APPG) on occupational safety and health said involved “knowingly putting people in danger”. But the company, which had revenue of €3.8bn (£3.3bn) in the last financial year, has spent up to a reported NZ$120m (£58m) on a six-year sponsorship deal that will emblazon its name on the New Zealand team’s shirts at this year’s Rugby World Cup. Documents released after a court challenge by AVSGF showed that, in 1969, Cape’s group medical adviser said the fatal cancer could be caused by “short and possibly small” exposure and that “no type of asbestos proved …

Chelsea fans voice opposition to sponsorship deal with online casino | Chelsea

Chelsea supporters have expressed overwhelming opposition to a proposed shirt sponsorship with an online casino that hails itself as a “worldwide leader in crypto gambling”. The club had hoped to sign a lucrative deal with the American streaming service Paramount+ but that has been blocked by the Premier League owing to concerns about upsetting TV rights holders. Chelsea are reportedly in advanced talks for a one-year shirt sponsorship with Stake.com, despite the forthcoming ban on gambling shirt sponsorship which begins at the end of the 2025-26 season. A survey of fans conducted by the Chelsea Supporters’ Trust has found that 77% disagree or strongly disagree with the proposed deal with Stake. In a statement, the CST warned that such a sponsorship would make a “total mockery” of the good work that the Chelsea Foundation had pioneered on gambling harm awareness workshops in schools in west London. “It would be short-sighted and would force many of our members to see any future CFC Foundation projects as tokenistic,” it said. The CST asked the club’s board to …