Meghan Markle Says She Poured Her “Heart and Soul” Into As Ever: “It’s Not Just Jam”
[ad_1] On Friday, Meghan Markle’s lifestyle company, As Ever, will be releasing a new slate of products. This week, the duchess told Skims cofounder Emma Grede that she has been working to make sure they won’t all sell out in an hour, like they did in April when the brand’s virtual store first went live. In an episode of Aspire with Emma Grede that dropped Tuesday, Meghan explained that she has been planning to offer “exponentially” more As Ever products this time around. After the April launch, Meghan and her team started working to expand their offerings. “There were decisions to be made,” she said. “What can our offering be at this point that is larger than what sold out in that first run? As a seasonal drop, I think that was really important. To say, ‘Let’s get it back, but let’s get it back in a much bigger way.’” A spokesperson for the brand confirmed that more products would be released on the As Ever website at 11 am ET/11 am PT on Friday, …