All posts tagged: Silicon Valley tech geniuses

The Very Simple Lesson Every Social Network Learns

The Very Simple Lesson Every Social Network Learns

During a bizarre interview last week at Vox Media’s Code conference, X CEO Linda Yaccarino was eager to talk about numbers. She said that the platform, formerly known as Twitter, now has 540 million monthly users, along with 225 million daily users, and that “key” user-engagement metrics were “trending very, very positively.” Yaccarino’s appearance was painted as a fiasco for several reasons. She seemed unprepared, rattled by a surprise interview between Kara Swisher and Yoel Roth, Twitter’s former head of trust and safety, who was driven from his home after Elon Musk put a target on his back. But what about these numbers? If they are real, then they indicate a platform in decline, which isn’t much of a surprise. Celebrities and high-profile figures have fled; hate speech has risen; Musk’s tweets have become erratic and hostile; he’s threatened brands, briefly banned users for promoting links to other social platforms, and is engaged in a battle with the Anti-Defamation League. No one would expect the numbers to be good. The focus on the user metrics …