Is Tesla’s reputation ruined? It depends on who you ask
Photo: Tesla Conversations around Tesla’s reputation leaned toward the negative throughout 2023, but it depends on who you’re talking to, reports YouGov. What’s the ‘Buzz’ about Tesla’s reputation? The global market research firm conducted polls about what it calls the “Buzz” around Tesla – that is, what people are hearing about the brand – and whether there’s been a change in the proportion of people considering driving its EVs following recalls and recent negative headlines. YouGov asked US adults about “Buzz” between January 2023 and April 2024: Over the past two weeks, which of the following brands have you heard something POSITIVE / NEGATIVE about (whether in the news, through advertising, or talking to friends and family)? Tesla’s Buzz scores stayed consistently negative through 2023 among YouGov’s “all US adults” category, with an average score of -7.1 in a score range of -20 to 90, and its scores dipped a bit further following the Autopilot ADAS recall in December. Tesla’s customer base had considerably higher Buzz scores in 2023, meaning they were more likely to …