All posts tagged: rebrand

After London Fair Suffers Loss, CEO Departs and MCH Looks to Rebrand

After London Fair Suffers Loss, CEO Departs and MCH Looks to Rebrand

Published by skeptic

Lucie Kitchener, the CEO of stalled design fair Masterpiece London, which shows works by antique dealers and designers, stepped down from the role in December, a representative for the fair’s parent company MCH Group told ARTnews recently. The departure was the latest shift for Masterpiece, which has not staged a fair since 2022; the MCH representative said that “future plans are under review” for the brand, though further details were not provided. In 2023, MCH, the Swiss events company that also owns Art Basel, announced in regulatory filings that it was cancelling that year’s edition of Masterpiece and that the fair would not run again in its current form, as it had been losing money since at least 2020. Related Articles Two years before that, in 2021, MCH’s directors reported in financial filings they expected Masterpiece London to “return to profitability” after recovering from the pandemic cancellation of the 2020 fair. That did not end up happening. In subsequent reports, MCH said that Masterpiece suffered a £2.2 million profit loss in 2022 and another £2 …

Audi’s Rebrand in China Points to Bigger Changes in the Auto Industry

Audi’s Rebrand in China Points to Bigger Changes in the Auto Industry

Published by skeptic

It’s also a rejiggering for the German automaker, which entered China in the late 1980s and became, thanks to a partnership with domestic manufacturer FAW, the first global premium brand to adapt its autos to the Chinese market. For many years, Audi was synonymous with foreign luxury and later became the standard ride of the party elite. But the precipitous rise of Chinese automakers, buoyed by generous state support and a new middle class, have left global automakers playing catch-up. Mitsubishi stopped production in China last year; Hyundai and Ford have closed or reduced operations at factories. This month, General Motors reported that its Chinese business, operated jointly with several Chinese automakers, has seen sales fall by almost 20 percent this year. GM said it would restructure its business in the country, taking a $5 billion write-down in the process. The Volkswagen Group, which sells Audis and also Porsches, Bentleys, Škodas, and Lamborghinis in China, has seen a 10 percent dip in vehicles sold in the country this year. The drop was responsible, in part, …

Jaguar rebrand is a hit, but Elon’s billion payday is a fail

Jaguar rebrand is a hit, but Elon’s $55 billion payday is a fail

Published by skeptic

For the second time, a judge strikes down Elon Musk’s $55 billion Tesla CEO pay package as the company struggles to avoid seeing its sales slip year over year for the first time. Plus: an all-new look for Jaguar this Giving Tuesday on Quick Charge! We’ve also got record EV sales from both Kia and Hyundai, with the latter seeing IONIQ 5 sales double over last year, more Tesla discounts in China AND North America, and more. Today’s episode is sponsored by Buzz Bicycles, an omnichannel eBike brand that prioritizes excellent value for its growing base of eBike enthusiasts. For a limited time, use promo code “ELECTREK200” at checkout for $200 off the purchase of a Buzz Centris Folding eBike, and be sure to explore all of the company’s Black Friday Deals at Buzzbicycles.com. Source Links Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple Podcasts, Spotify, TuneIn, and our RSS feed for Overcast and other podcast players. New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from …

Democrat Says It’s Time For The Left To Rebrand

Democrat Says It’s Time For The Left To Rebrand

Published by skeptic

In the wake of Donald Trump’s election victory, many Americans, especially those aligned with the Democratic Party, found themselves feeling dejected, angry, pessimistic, and even fearful about the future. Many looked for someone to blame and found themselves pointing fingers at the Republican party and all who voted for it. However, one Democrat online shared a different perspective, highlighting the flaws of the left-leaning party that resulted in the loss of the election and the trust of the American people. A registered Democrat said it’s time for the left to ‘rebrand.’ Like many of us, Horace Gold woke up Wednesday morning feeling disappointed by the election night turnout and results, and he’s been doing some soul-searching since. While navigating his emotions of grief and despondence, Gold came to the realization that while the Republican Party certainly has its imperfections, the Democratic Party is not innocent either. The truth is that Trump won the popular vote with a hefty 73 million votes, while Kamala Harris received 69 million. As challenging as it may be for some …

The Brooklyn Museum Attempts General Interest Rebrand After 200 Years

The Brooklyn Museum Attempts General Interest Rebrand After 200 Years

Published by skeptic

Can a 200-year-old institution rebrand as cutting edge? The Brooklyn Museum of Art is attempting to do just that with its new logo design. The new “visual identity” of the museum entails a sans serif font, new ligatures featuring an overlapping ‘o’ in Brooklyn and a combined ‘u’ and ‘m’ at the end of museum, and two dots surrounding the institution’s name intended to mimic those that frame the names of ancient philosophers, playwrights, and poets on the building’s facade. “This reference to writers and thinkers links to our beginnings as a library and to the intersectional nature of the arts,” the museum stated in a release. Related Articles “In particular, the brand looks to the Museum’s iconic building, considering its evolution from an original neoclassical design by McKim, Mead & White to its moves toward modernism in the 1930s, to recent projects that have created more open and welcoming spaces. The brand draws on these elements from our past and unites them with our identity today as a contemporary institution,” it continued. The logo …

GOP called out for “pro-labor” rebrand: They “want working class people to sit down and shut up”

GOP called out for “pro-labor” rebrand: They “want working class people to sit down and shut up”

Published by Sam

At the Democratic National Convention on Monday night, United Auto Workers (UAW) president Shawn Fain sported a shirt that read “Trump is a Scab,” making it clear that his union stood with Democratic nominee Kamala Harris and her running mate Tim Walz. “For us in the labor movement it’s real simple: Kamala Harris is one of us,” Fain said in his speech.  His support isn’t surprising. Historically, most labor unions have supported Democrats. But this election season, Republicans has made a deliberate effort to appeal to the working class. Teamsters boss Sean O’Brien, the head of America’s largest union, became the first-ever union president to speak at the Republican National Convention last month. “President Trump had the backbone to open the doors to this Republican convention, and that’s unprecedented. No other nominee in the race would have invited the Teamsters into this arena,” said O’Brien. O’Brien’s appearance at the event was a shock to many, but it’s part of a larger campaign by Trump’s Republican Party to rebrand itself as pro-labor and move away from …

Homeland Security investigative agency seeks rebrand, without ICE

Homeland Security investigative agency seeks rebrand, without ICE

Published by Sam

The investigative arm of the Department of Homeland Security is launching a new effort this week to distance itself from U.S. Immigration and Customs Enforcement, its parent agency, because officials say the contentious politics of immigration enforcement have undercut its efforts to combat transnational crime. Homeland Security Investigations will remain a branch of ICE but will debut its own website next week – scrubbed of ICE insignia — and give employees new email addresses. The rebranding effort will prominently feature HSI’s own badge and emphasize its affiliation with the Department of Homeland Security, instead of ICE. The makeover partly aims to appease senior HSI agents who have sought a breakaway because so many major U.S. cities have adopted policies limiting cooperation with ICE. It would take an act of Congress to make HSI a fully independent agency within DHS, however, so the relaunch amounts to a compromise. HSI officials say the ICE stigma follows them whenever they attempt to work with police departments and public officials in jurisdictions with sanctuary policies shielding their immigrant populations …

Rui En on her recent Instagram rebrand and dealing with criticism about her appearance

Rui En on her recent Instagram rebrand and dealing with criticism about her appearance

Published by skeptic

“It’s actually a very recent (decision), and because of this new collab with Walter, we decided to start with a clean slate and do something kinda risky but bold and brave, so we wiped my entire IG and are starting from scratch,” she explained. Being a public figure on social media comes with its own set of challenges. From being judged based on appearances to constant comparisons with other artistes, Rui En has also experienced her own journey of growth, and is learning to be comfortable with being in the limelight apart from her on-screen appearances. YOU MENTIONED THE STRESS THAT CAME WITH SELF-MANAGING, TELL US MORE ABOUT HOW THE EXPERIENCE WAS FOR YOU. My gosh, I cannot even describe it. Imagine having everything done for you, and then having to learn that from scratch. It wasn’t easy, I had multiple meltdowns and I had (moments) where I was like, “I can’t do this anymore”. It was a really steep learning curve for me. I would say I’m proud of myself for actually trying, and doing something …

Royal Family LIVE: Harry and Meghan’s glitzy rebrand crushed as one thing ‘spells the end’ | Royal | News

Royal Family LIVE: Harry and Meghan’s glitzy rebrand crushed as one thing ‘spells the end’ | Royal | News

Published by skeptic

Prince Harry and Meghan Markle’s plans for an “American Royal Family” rebrand have been torn apart by a royal expert who claimed there is one thing that’s made the Montecito couple cautious of their next moves. Earlier this month the Duchess of Sussex soft launched her latest business venture – a lifestyle brand called American Riviera Orchard, along with a brand new Instagram page for it and a glitzy video to promote it – just hours before Prince William and later Prince Harry appeared in person and digitally, respectively, at the Diana Legacy Awards. But the Princess of Wales’s emotional video last Friday, when she announced her cancer diagnosis and sent shockwaves around the world – just weeks after King Charles’s own cancer diagnosis was announced – could make the Sussexes rethink their strategy in fear of their popularity “plummeting” more. Veteran royal commentator, Richard Fitzwilliams, claimed following the devastating news, Harry and Meghan can no longer “monetise” their royal connection and are left with little to do. He told the Sun: “There isn’t anything …

Bournemouth Pier operators rebrand to Adventure Attractions

Bournemouth Pier operators rebrand to Adventure Attractions

Published by skeptic

Openwide International, which has a 25-year lease and partnership with BCP Council to operate Bournemouth Pier, has rebranded to Adventure Attractions. The new branding represents the growth and diversification of the business over more than three decades. It was formed in 1992 as a company of producers and imagineers, designing innovative attractions, shows and new and original themes for events, conferences, and trade launches. Following numerous successes, the company diversified into a greater range of projects across the industry and developed its own multi award winning in-house brands and operations. Read the March 2024 issue of The Business Magazine, including our feature on skills As well as Bournemouth Pier, Adventure Attractions has a long-term management contract with North Norfolk District Council to operate the Grade 2 listed Cromer Pier and its Pavilion Theatre. In-house attractions developed include RockReef indoor adventure attraction and PierZip in Bournemouth and the Cromer Pier Variety Show. Openwide also acts as operational design consultants for clients worldwide including Warner Bros and Virgin Holidays. MD Sarah Hunter said: “I believe our new …