Starmer may be bland – but that passes the taste test in a country sick of spicy politics | Rafael Behr
Amid the cacophony of post-election analysis over the weekend, one item struck me as especially bleak for Rishi Sunak. It wasn’t the byelection defeat or the seismic swing away from the Tories. It wasn’t even in a news programme. It was an advert. “Britain hasn’t been so great of late,” says a pastiche scientist. “Economical, societal and sporting performance has dropped.” The reason: not enough Weetabix. Why is this so bad for Sunak? Breakfast habits do not dictate national wellbeing. But consumer brands strive for political neutrality for fear of alienating customers. Weetabix wouldn’t run a marketing campaign claiming Britain feels down in the dumps if that were a provocative assertion. But it is uncontroversial. And if it barely even counts as a political statement to say the country feels rubbish, the government presiding over the slump is in serious trouble. The Weetabix index is supported by opinion polls. In a recent survey by More in Common, a civil society organisation, voters were asked to describe the UK in a word. The top choices were …