What’s next for The Atlantic after reaching profitability and 1m subs
Recent covers of The Atlantic US current affairs magazine The Atlantic has reached two long-targeted milestones: becoming profitable and topping one million subscriptions. But chief executive Nicholas Thompson is resisting calls to use this moment to relax the paywall, go on a hiring spree or set off a load of experiments. Speaking to Press Gazette’s Future of Media Explained podcast, Thompson said: “The first thing I have to do is continue to be disciplined – we didn’t get to profitability by overspending and making a bunch of bets that were unlikely to pay off, right? We got to profitability by investing in areas where we had fairly high confidence of good returns. So continuing to do that is sort of step one. “Step two is going to be figuring out how to better diversify both our economic model but also what we produce and figure out ways to diversify our demographics, diversify the offerings of our journalism.” The 167-year-old magazine brand is owned by billionaire Laurene Powell Jobs, who took a majority stake through the Emerson …