Pollster Says There Is “Systematic” Bias In UK Election Polling Which Overstates Labour
Keir Starmer’s Labour Party won a historic victory in this year’s general election (Alamy) 4 min read28 August The co-founder of a leading polling company has said that there is “systematic” bias across the polling industry that led to the Labour Party being overstated in the run-up to the 2024 General Election, as well as in previous elections. Martin Boon, Co-founder and Managing Director at polling company Deltapoll, joined Professor Will Jennings and Conservative peer and commentator Lord Robert Hayward on Wednesday at an event in Parliament to reflect on the 2024 General Election polling. According to Jennings, Professor of Political Science and Public Policy at the University of Southampton, the election on 4 July was “not a great night” for UK pollsters. Graph showing the historical trend of polling errors in UK general elections (Professor Will Jennings, University of Southampton) He pointed to the fact that the polling over-estimation of support for Labour in 2024 was the highest on record and the overall polling error of the margin between the Conservative Party …