Stay ahead of the trend in fashion and beyond with our free weekly Lifestyle Edit newsletter Stay ahead of the trend in fashion and beyond with our free weekly Lifestyle Edit newsletter A small business owner has called out beauty influencer Mikayla Nogueira for her alleged “lies” regarding a product review. In a video that has received over seven million views, Matthew Stevens (@mvstevens) – the owner of the custom sunless self-tanner brand, Illusion Bronze – accused Nogueira of costing his business $10,000 in a video. In 2022, Stevens explained that he had asked the influencer if she could review his tanner, a self-tanning product formulated for each person’s eye, hair, and skin colour that celebrities like Taylor Swift reportedly swear by. His video promoting his product went viral in 2022, but because he believed a bigger company was trying to steal his idea, he reached out to influencers like Nogueira to spread the word about his product. After he posted his video asking her to review the product, Nogueira reviewed the very brand that …