Long before millennial pink walls and neon slogan signs filled people’s lives, there was Biba, one of the world’s first lifestyle brands. Now, 49 years after the legendary emporium shut its doors for the final time, the Fashion & Textile Museum in London is paying homage with a new retrospective, The Biba Story, 1964-1975. The brainchild of Barbara Hulanicki and her husband, Stephen Fitz-Simon, it evolved from selling clothing via mail order to offering everything from Biba-branded makeup to pet food and tins of baked beans from the sprawling seven-storey art deco building it occupied on Kensington High Street from 1973 until 1975. Prices were kept low to fill a gap in the market for affordable and fun clothing. Photograph: Stockfolio®/Alamy Filled with antique ornate furniture, the clothes for sale were tossed on coat stands and surrounded by dimly lit feathered chandeliers. A Mistress room sold underwear and silk sheets, the restaurant/nightclub Rainbow room featured a ceiling lit with the colours of the rainbow, and on the rooftop shoppers could sip tea next to pink …