Meta’s latest privacy rip-off will test the EU’s mettle for reining in Big Tech
This week Europe was treated to another show of the mutability of tech after Meta, the microtargeting ad empire formerly known as Facebook, announced it would be launching an ad-free subscription — with a starting price of €10 per month (on web) or €13pm (mobile). As recently as mid 2019, visitors to Facebook’s landing page were greeted with a strap-line announcing: “Facebook is free and always will be.” But, by August 1, 2019 — doubtless anticipating regulatory bumps down the road — the claim had quietly vanished; in its place was a brief exhortation to new prospects that signing up is “quick and easy!”. This wasn’t the first sign of a possible shift, though. Even earlier, back in April 2018 — as Facebook was embroiled in reputational fallout flowing from the Cambridge Analytica privacy and data scandal — its leadership explicitly said a version of its service that did not entail tracking and profiling the users would be a “paid product”. Well, five years on, here we are. The slated pricing for the ad-free subscription …