All posts tagged: M3ter

M3ter locks in M to expand its usage-based pricing tools for SaaS businesses

M3ter locks in $14M to expand its usage-based pricing tools for SaaS businesses

The concept of SaaS as a business model changed the game in tech by moving users away from buying software outright and towards paying for service availability based on time-based subscriptions, typically with per-month or annual pricing. Today, a startup out of London called M3ter that is building tools to take the next step in that evolution — more granular usage-based pricing — is announcing funding on the back of strong demand. The company has raised $14 million — a Series A that it will be using to double down on new markets like the U.S., and to build more technology for its users. Notion Capital is leading this round, with Insight Partners, Union Square Ventures, and Kindred Capital — all previous backers from its $17.5 million seed round last year — also in the round. The company is not disclosing its valuation but CEO and co-founder Griffin Parry tells me it now estimates it has some 3-4 years of runway. M3ter came out of stealth a little over a year ago — a debut …